July 21, 2010The River City is set to showcase its business events scene this month with the launch of the ‘effortless’ familiarisation campaign.
An initiative of Brisbane Marketing, meeting planners and event organisers will have the opportunity to spend two days experiencing the depth and diversity of Brisbane’s business events offer.
Building on the ‘effortless journey’ concept featured in the Bureau’s print advertisements and Unique Venues Guide, the new campaign hones in on the experiences and operators that define Brisbane as an easy and effortless business events destination.
Brisbane Marketing Director Convention Bureau, Annabel Sullivan, says more than 25 local operators have partnered with the Bureau for the campaign which is expected to attract more than 100 participants across nine famils.
“Our itineraries feature some of Australia’s leading business events operators – such as the Brisbane Convention & Exhibition Centre, Moreton Hire and Sofitel Brisbane Central – and our famil experience offers a real insight into Brisbane’s unique appeal as a meeting and conference destination,” Sullivan says.
“Along with the business essentials, our itineraries also promise to deliver a fresh perspective on Brisbane,” she says.
“Participants can expect anything from yoga classes and Greek dancers, to Kabuki cooking sessions and the glamour of the Gallery of Modern Art’s Valentino exhibition.”
For further information or to register for the famil, click
here.
