March 4, 2010
Brisbane-based software provider Markinson has stepped up its expansion plans with its acquisition of the customer relationship management (CRM) arm of sales training business Acuere.
This is the second CRM acquisition the company has made this financial year as it looks to rapidly increase scale and presence in the SME business software market across Australia and New Zealand.
The deal, for an undisclosed sum, extends Markinson’s geographical reach into South Australia, with the addition of an office in Adelaide.
It also bolsters the company’s CRM capabilities, in particular within Sage SalesLogix and Microsoft CRM.
Founded over 17 years ago, Adelaide-based Acuere specialises in helping organisations enhance performance and productivity through sales training and business tools (CRM).
Its CRM business has undergone rapid growth in recent years and was awarded the Sage 2009 SalesLogix Customer Satisfaction Award.
Commenting on the deal, Markinson CEO Ian Whiting says building on the CRM side of the business is a key focus moving ahead.
“Acuere’s CRM arm provides a natural fit with our business, adding critical mass to our CRM capability and building upon our recent acquisition of Adexio,” Whiting says.
“Our goal is to operate as one of the top providers of CRM solutions within Australia and New Zealand. Acquisitions, such as these, will play a pivotal role in our growth strategy as we look to aggressively increase scale and deepen our solutions suite,” he says.
Acuere’s customers and staff will be transitioning to Markinson, with Greg Simmons, co-founder of Acuere, taking up a management role effective immediately.
The acquisition leaves behind the sales training division of Acuere, which will continue to trade under the same brand name.
See related QBR article:
Brisbane software firm reveals expansion plans
