February 9, 2010Qantas has this week launched the second instalment of its Domestic Business Campaign, which is aimed at those who make decisions about business-related travel for their employees.
Executive Customer and Marketing Lesley Grant says the campaign – titled Paper Planes – reinforces Qantas’ domestic business offering, as business travel continues to recover following the downturn last year.
“The second burst of the domestic business campaign is a timely opportunity to communicate our seamless travel experience with a network of 53 key destinations in Australia, flexible fares, high frequency of services and leading on time performance,” Grant says.
“Qantas recently re-affirmed its position as Australia’s leader in airline on time performance. We know how important this is to our customers and this campaign provides us with another opportunity to highlight this,” she says.
“The campaign is aimed at business travellers, and those who make decisions about business travel for their employees, reinforcing that Qantas is best for business.”
Utilising TV, print, online and outdoor mediums, the campaign communicates products and services available to ease business travel.
