POPULAR WORDS

November 23, 2009

A four-week Tourism Queensland-led domestic campaign for Tropical North Queensland has generated nearly 7,800 room nights and an estimated $5 million in visitor expenditure, according to Tourism Minister Peter Lawlor.

The 'Spend more time, not more money' campaign held during October in partnership with Flight Centre, wholesaler Infinity Holidays and Tourism Tropical North Queensland secured 7,775 room nights for the region - double that of the same time the year before.

"This is an amazing 100 per cent increase on the 3895 room nights booked by our partners during the same time last year," Lawlor says.

Parliamentary Secretary for Tourism Steve Wettenhall says the results show what a major impact this campaign has had on Tropical North Queensland in the lead-up to the traditionally quiet summer months.

"Flight Centre and Infinity reported total sales of $1.69 million to Tropical North Queensland during the campaign, 85 percent more than during the same period in 2008," Wettenhall says.

"Tropical North Queensland businesses and communities are expected to benefit from the estimated $5 million in visitor expenditure that this campaign has generated for Queensland,” he says.

The campaign targeted visitation by ‘social fun-seekers’, who can be any age but are predominately looking for a fun time with friends and holiday makers.

"Tropical North Queensland's adventure activities and wide range of products and experiences make it an ideal destination for this target market,” Wettenhall says.