November 13, 2009Gold Coast Tourism and
Tourism Queensland are working together to forge a new global image for the Gold Coast, Tourism Minister Peter Lawlor announced today.
Lawlor says the state and regional tourism bodies have joined forces as part of Tourism Queensland's new Global Brand Strategy to give the popular tourist destination an image makeover.
"The Gold Coast was where tourism in Queensland really began and it is arguably our most well-established tourism destination," he says.
"It is important the Gold Coast tourism industry keeps a finger on the consumer pulse; that we continue to investigate what the consumer looks for in a Gold Coast holiday and position the region to meet these needs.”
Tourism Queensland and Gold Coast Tourism are reportedly consulting with tourism representatives, business, media and interested residents to identify how the coast should be sold to tourists.
"This could mean replacing the Very Gold Coast brand with a completely new look and feel,” Lawlor says.
"It's very early days, we are currently in the consultation phase of the process and the outcome of that will guide the creative and imagery. We hope to unveil the new approach in mid 2010,” he says.