November 12, 2009
Specialist business software provider Markinson has today signalled the start of aggressive expansion plans with the acquisition of Australian and New Zealand CRM/BPM specialist, Adexio.
The deal, for an undisclosed sum, adds over 200 business customers and additional offices in New Zealand, with all Adexio management and staff taking up roles at Markinson.
Adexio specialises in Customer Relationship Management (CRM) and Business Process Management (BPM) solutions for organisations operating across a range of industries in Australia and New Zealand including Manufacturing, Distribution, Financial Services, IT Services, Medical Products, Government, Education, Hospitality, Procurement and Construction.
Commenting on the deal, Markinson CEO Ian Whiting says the acquisition of Adexio supports the company’s desire to increase market share in the SMB business software market by “rapidly boosting scale through a combination of acquisition and organic growth”.
Whiting cites Adexio’s product portfolio and team ethic as being key factors influencing his decision to acquire the business, adding that after a careful review of a number of companies, Adexio provided the best fit.
“Extending our range of solutions in accordance with market trends is a fundamental element of our growth strategy. It also ensures our customers benefit from software innovations that help to maximise the potential in their own business,” he says.
Adexio’s range of CRM, BPM and service management solutions complement Markinson’s existing product suite and allows the company to explore new revenue lines in new markets.
“We have a growth strategy in place and central to this is building our reputation as a provider of quality solutions to satisfied customers. Our business objectives of integrating complimentary acquisitions, working well with partners and building extended solutions sets are all critical factors in achieving our growth targets this financial year,” Whiting says.