October 28, 2009
National white goods rental franchise, Mr Rental, has been awarded the Franchise Council of Australia (FCA) 2009 National Award for Excellence in Marketing.
This award was judged for excellence in strategy and execution of a marketing program within a franchise system.
The Mr Rental network, consisting of over 60 stores across Australia and New Zealand, was also this year awarded a Certificate of Merit for the Franchisor of the Year category.
Organised by the Franchise Council of Australia, the MYOB Excellence in Franchising Awards recognise and reward excellence, and provide a platform for companies and individuals to showcase the amazing work they are doing in the franchising sector.
This is the second year in a row Mr Rental has been awarded a significant FCA Award. Last year, the network was awarded the Emerging Franchise System of the Year.
General Manager Alan Payne says the award is a credit to the National Support team, as well as the franchisees who support the network’s marketing campaigns.
“Overhauling an entire brand, which we did in 2007, is not an easy decision, and it requires a lot of time and commitment by the entire group. We are hugely motivated by the response by our franchisees across Australia and New Zealand who got behind it and continue to support our marketing strategies moving forward,” Payne says.
He says keeping ahead of a changing market requires the provision of leading edge systems and support to franchisees, including regular review of marketing strategies to ensure they are achieving the best possible result.
Individual franchisees also shone in the FCA Awards, Mr Rental Toowoomba and Mr Rental Ipswich were named second Runner Up in the FCA 2009 Awards Multi-Unit Franchisee category for Queensland and Northern Territory.