October 7, 2009
An increasing desire for convenience has buoyed popularity within Australia’s online retail sector, according to a large-scale survey conducted by Brisbane-based dstore.
More than 8,000 online shoppers aged between 14 and 85 took part in the survey coordinated by the country’s largest online department store.
Dstore CEO Andrew Cooper says he is excited about this large-scale market research due to the invaluable customer insight.
“Understanding the needs of our customers is a top priority because it allows us to maintain our status as a market leader in online shopping. Until now we have been reliant on smaller-scale, inferior research involving much smaller sample groups, so it is very exciting to have comprehensive, relevant data,” he says.
Results show the convenience of being able to shop anywhere at any time was the biggest motivating factor for more than 40 percent of respondents, and saving money on petrol was also high on the list.
The surveyed shoppers gave value to being able to see the total price of items straight away and compare goods efficiently, without battling with crowds.
“Some people assume the majority of online shoppers need to be savvy with technology but this is simply not the case. Dstore provides a hassle-free alternative to physical department stores and is used by a wide variety of people of all ages throughout Australia,” Cooper says.
“Online shopping is also a great option for anyone who can’t drive, disabled persons and people who live rural areas.
“And because we provide Australia-wide delivery, dstore has positioned itself as a convenient option for anyone, anywhere, anytime.”
Finally, feedback reveals online shoppers place extremely high importance on saving time to spend it doing the more important things in life.
Established in 1999, dstore is a privately-owned Australian company and a market leader in the online retail industry.
While web excellence remains the cornerstone of the business, it has exciting plans for the future, where it expects to roll-out bricks and mortar retail stores next year.